3 Social Media Rules Most Entrepreneurs Don’t Follow

For all the talk about the drawbacks of using social media, it’s hard to imagine a better all-in-one tool for business owners. If used correctly, social media can boost your search engine rankings, allow you to provide better customer service, build an effective online personality, connect with new business partners, foster relationships and educate consumers.

The basics of social media are simple: create great content, publish it and share it with your network. Most entrepreneurs leave it at that, but promoting content is only one part of the game.

Here are three ways to engage with customers and build your audience on any social media network.

1. Answer questions from customers and clients.

Twitter and Facebook have become customer service platforms. At first, it can feel intimidating to answer a question publicly; you may feel you should be as eloquent as you are informative.

A social media logotypeThe most effective and well-received responses are helpful and timely. Keep an eye on your Twitter and Facebook accounts for when someone mentions you directly in a message. Also pay attention to when someone mentions your company or industry in a Tweet via a hashtag — the # symbol.

Many customers won’t take the time to message you directly, but they will tag you in a complaint. Anyone on Twitter can search for topics mentioned by a hashtag. If you choose not to respond, you could lose an opportunity to correct a complaint.

Savvy entrepreneurs truly excel at customer service through social media. With a little effort, you can build a reputation as someone who values customer service and works hard to answer consumer questions.

2. Use the “Like” feature on your Facebook wall.

When a customer takes the time to mention you, a simple response acts as a virtual thank you.

Most social media platforms have a share option as well as a “like” equivalent — a way to acknowledge you saw and appreciated the message.

On Facebook, you can choose to “Like” the post or share it. If someone praises your brand on Twitter, click “Favorite” or “Retweet.” Google+ allows you to “+1” posts and every update on LinkedIn features a “Like” button.

As an alternative, you could comment on the post or tweet. Say something like, “Thanks for mentioning us!” or, “Thank you! We appreciate your feedback.” When you acknowledge someone’s mention, you show that you value their business and their opinion.

Engagement on social media isn’t all that different from in-person interactions with friends and acquaintances. If someone invites you to have dinner or coffee and you never respond, they will eventually stop asking.

You work hard to build a community around your business. The last thing you want to do is ignore someone who finds your information valuable or interesting. Try to engage with every customer.

3. Show gratitude when someone shares your content.

Social media is much less personal than when a customer visits a brick-and-mortar store. Still, the entire point of networking through Facebook or Twitter is to build relationships.

Whenever someone retweets one of your posts or shares your latest blog, send a quick message to thank them.

likeEtiquette applies to social media relationships as much as it does to your real-life friends and family. If an acquaintance makes an introduction and helps you land a sale, you’d thank him. The same applies when a customer does a favor for you on Facebook or Twitter.

For example, if someone on Twitter shares your recent blog post with his followers, tweet him to say thank you. If he regularly posts content relevant to your audience, retweet or share his posts with your followers.

Social sharing is a powerful tool when used well. When you form relationships via social media, you build brand advocates for your business.

Whitmore, Jacqueline. “3 Social Media Rules Most Entrepreneurs Don’t Follow.” Entrepreneur.com. N.p., 30 June 2014. Web. 30 June 2014.

5 Rules for Texting Anyone You Do Business With

Walk into any boardroom two minutes before a meeting and you’ll find the same scenario: a table full of executives checking their phones with their heads bowed in the “smartphone prayer.”

BureauText messaging is the fastest way to communicate in business. Quicker than email and more convenient than a phone call, it’s become commonplace. But it’s not always the best choice.

Choose to text message for simple notifications or reminders like “I’m running five minutes late,” or “Remember to bring the report.” As a general rule, consider texting only appropriate for a maximum of two messages — one message and one reply.

Here are five rules to avoid a text message business blunder.

1. Keep it positive.

Like email, the tone of a text message can be misinterpreted by the recipient. Quick messages can make you come off as flippant or harsh. Instead of staccato phrases, write complete sentences. Add polite touches like “please” and “thank you.” Re-read every message before pressing send to double-check your tone (bonus: no embarrassing typos).

2. Avoid serious topics.

You wouldn’t break up with your girlfriend over a text message — to be clear, you should not — and the same goes for business. Never give negative feedback or fire someone via a text message. Any serious conversation should take place face-to-face. It allows for subtle interaction through facial expressions and will ensure clear communication.

3. Don’t abbreviate every other word.

Abbreviations are common in casual texts, but you should be careful how often you use them. Common abbreviations like “LOL” (laugh out loud) and “np” (no problem) are safe choices. However, if you’re communicating with a new customer or acquaintance, take 30 extra seconds and type out each word.

texting lingo

Avoid informal shortcuts like “u” (you) and less common abbreviations like “SMH” (shaking my head) or “MFW” (my face when). Don’t leave your clients and colleagues confused; your texts should convey messages quickly and clearly

4. Don’t text a last-minute cancellation.

There are a thousand reasons someone may miss a text message. Don’t depend on a quick note to cancel a meeting or change a lunch venue. For an important or time-sensitive message, pick up the phone.

5. Double-check the auto correct.

Smart phones can occasionally be a little too smart. Auto correct and voice-to-text features have a sneaky way of changing your intended message into something entirely different and often embarrassing. When using voice-to-text, ensure you’re in a quiet location. It picks up on background noise and may type a nearby conversation instead of what you’re saying.

Whitmore, Jacqueline. “5 Rules for Texting Anyone You Do Business With.” Entrepreneur.com, 17 Feb. 2014. Web. 30 June 2014.

Leah Shrull

July 2, 2014

Is it Time to Declare Independence From Your Firm?

When explorers and settlers from Britain moved to “The New World,”  their move was in response to exorbitantly high taxes although their desires and opinions were not represented in Parliament.  However, it would have been nearly impossible to be accurately represented in Parliament because of the major distance between themselves and the mainland.  After many other issues arose between the country and the colonies, war broke lose.  After many hard-fought battles against Britain, the United States of America was formed on July 4, 1776.  Every year on this date, Americans take time to celebrate Congress’ adoption of our Declaration of Independence from Britain.


Many professionals come across similar circumstances in their careers every  day, but choose to continue to “suffer in silence.”  One of America’s top legal recruiters, Nancy Grimes, shares why it might be time for you to declare your independence from your firm.  

Like the colonies, perhaps you occupy an office in a location which is not the headquarters or main office of your firm.  Try as they might, many law firms struggle with focusing their efforts in locations which are not their main office.  Washington, DC offices may thrive; while their Chicago, Phoenix or Cincinnati offices may struggle to get any business or have any pull when it comes to making decisions.  I’ve seen it happen so many times,” Nancy shared, “…some law firms give special attention to their main offices, while top-notch practice groups and attorneys have little or no say in firm decisions because they are not local.”  There is no reason why equity partners should have to buy into a firm where they have no voice; or no reason why a non-equity partner, counsel or associate should continue to bill their hours without the backing of a firm which is heavily invested in their office’s success. 

Maybe your firm is not supplying you with what you need to be successful.  During America’s fight for independence, Britain closed off supply lines of certain goods which the colonists needed.  Surveys have been conducted for years to determine why it is that people leave their positions and they all strike the same cord.  Typically, 5 out of the 8 or more reasons professionals quit their jobs are related to them not getting the tools Fourth of Julythat they need to be successful from their current employer or because they are conflicted from representing major companies as clients.  These tools vary but can include marketing budgets, the firm’s culture, leaders, cross-marketing opportunities, or inability to utilize your skills.

“The New World” or a different firm can offer you a more strategic platform to build up your practice.  Many colonists came to the New World for a new beginning, because they saw it as a wise investment, or because they had heard that the grass truly was greener in the Americas.  Whatever their reasons, colonists found that the New World offered them better living conditions than what they had in Europe.  Today’s attorneys must also determine the benefits of leaving their “home” or the firm where they have become comfortable and moving to an organization which offers them the chance to multiply their practice and facilitate greater success than they currently enjoy.

Upon the discovery of the new world, America’s ancestors took a massive leap of faith, cut bait in Britain, and made their way into their new beginning.  Many professionals face very similar issues in their professional career, however, very few people aggressively seek penance from their firms.  Should you allow your firm to short-change your success or is it time to declare your independence?


LeBron James

Live Like a King

Just like any other sport, basketball is a game of strategy and decision-making. Because of his basketball skills, LeBron “King” James was the first pick in the 2003 NBA draft.  After joining the Cleveland Cavaliers, LeBron excelled, making history by becoming the first Cavalier to be named “Rookie of the Year” and then become an all-star.  Although LeBron was content with how his team was progressing and how they were improving, another opportunity arose in 2010.

LeBron had to take the time to decide where he wanted to be in the next five years.  Once this was decided, he had to plan and define a strategy that would land him where he wanted to be.  Ultimately, LeBron determined that the Miami Heat gave him more of what he needed to be great.

It is at the beginning of one’s career, as you gain experience, hard work and knowledge, that a person demonstrates their discipline and shows signs of becoming that superstar and it is during those early years that you excel.   However, it is through “reflection” and “introspection” that you determine who you want to become and what you want your career to be.  It is through that reflection process that you determine which stepping stones and opportunities you might pursue and which will lead you in the right direction.  If you are like LeBron you may be happy no matter what team you play on because you are doing what you enjoy.   However, you will never know about a more perfect opportunity unless you have the courage to investigate the possibilities.

In 2010, LeBron saw an opportunity to be courted by several major teams: the Bulls, the     Clippers, the Knicks, the Nets, the Cavaliers and the Miami Heat.  At the time of LeBron’s move, the Cavaliers had made grand strides towards improvement: coming from having one of the longest losing streaks in NBA history.  It was clear that LeBron had been of great benefit to the team.  However, in your career, it is important that you be like LeBron and think of what your “team” can do to benefit you.  After LeBron’s move to Miami, Cleveland fans were visibly upset and they protested LeBron’s decision.  He was considered a traitor to his team and to Cleveland, but after LeBron made the decision, he had the courage to stick with that decision and do what was right for him.

It is always interesting to explore the possibilities of “what if?”  What if LeBron had not entertained a move to another team?  Would he have the championship rings he’s earned through his hard-work, dedication and decision-making skills?  What if LeBron had stayed with the Cavaliers?  Would the team’s much improved stats be enough to satisfy LeBron’s appetite for victory?  If you never consider other opportunities, you could be passing up the chance to do something greater or the opportunity to have more success than your current team can offer you.

Throughout the basketball world, LeBron is known by a name that leaves no one doubting his basketball prowess: King James.  Certainly, his move to the Miami Heat has done wonders for his popularity and his career, but King James has also never been more successful.  Have you considered the possibilities that could lead you to live like a king?


Pixie Meredith

Joseph Grimes

June 10, 2014

Help Me to Help You


When you walk into your office and you see the red voice mail signal lit up, what is the first thing that comes to your mind? Just another recruiter? That is probably an accurate assumption. Typically, if you are contacted by one recruiter, you will be contacted by many recruiters. But the question is: how do you sort out the headhunters from the legal placement specialists? The term “headhunter” is often thrown around as another name for a recruiter. However, the recruiters of the past earned that name because of their tendency to hound potential candidates because they were only out to fill open positions and not to look for the best fit. A legal placement specialist is truly invested in your success and wants to find you the best possible fit. If you listen to your voice mails, you can always tell when you have one from someone is who is truly interested in assisting you. It is the voice mail that sets itself apart from others and the one you don’t mind taking three minutes to listen to. You understand that the person who contacted you has something to offer and it’s something worth listening to, whether the opportunity is with a firm or in-house.

When you get the message that sets itself apart from others, it is provocative and it helps you to understand that the person who contacted you wants nothing but to set you up for success. Before you delete that message, you need to take three minutes and listen to what it has to say, because you never know which message might present you with the first contact of something refreshing, different, and what could potentially be a game changer in your practice.

Joe.GLI logo

Once you listen to that refreshing message, remember that if you contact that recruiter back, even if the opportunity is not for you, at least you know that you didn’t pass on something that could have made all the difference in your career and, on top of it all, you now have a new and useful connection with someone who can help you down the road. If you find that the opportunity IS for you, then you have made a great investment out of those 3 minutes. If you have those 3 spare minutes, please help me to help you.

GLI’s website wins the GOLD!

As many of you have noticed, GLI has renovated its website to better serve our customers.  Besides a fresh new design, the WP_20140512_001website features new tools that assist professionals in improving their current work conditions, finding and snagging that perfect new opportunity, or submitting job orders for potential searches.  Just this week, our new website was given a “gold” ranking by Real Estate Library.  If you haven’t had the chance to check out our new site, we encourage you to do so. 

Leah Shrull, was an essential team Website Awardmember in the building and design of the new site.  Leah’s cheerful and rosy personality never fails to leave others in a pleasant mood.  Leah started her GLI team journey as a high school student who Co-Oped as an Administrative Assistant.  Since then, Leah moved into the marketing department and, eventually, became head of our marketing department. 

We hope that you find the new website easier to navigate and useful.  

Look into some of our newest features!

Ø Blog: Our blog which discusses the hottest news in the legal, medical, and other industries as well as provides insight into the ebbs and flows of the legal markets.

ØSubmit a Job Order: Organizations can submit job postings to our website in order to have a qualified, experienced recruiter within our company fill their open positions.  This offers a direct line from the organization to a recruiter who can fill their needs without any fuss.

ØSubmit a Resume: Candidates can submit their resume to our website in order to connect with a recruiter who can determine what opportunities would best fit their needs.

ØSubmit a Staffing Project: Organizations can also now submit staffing projects to our website.  This offers a quick and simple way to let us know what sort of employees are needed and other logistical information.

ØDownloadable Forms: GLI’s website now offers downloadable forms that make help you navigate the job hunting process with ease.

ØWhitepapers: We now provide whitepapers which discuss current issues and frequently considered topics when considering a move.

ØRecommended Sites: We have taken the time to review top service providing websites and companies and have made a list of those who can best serve your needs.


Memorial Day

Our society is solely focused on running-and-gunning and always looking for entertainment, fun and excitement.  The Memorial Day weekend always comes around the same time as the end of the school year, graduations and summer-time fun.  Often what gets kicked to the back burner, or even left out altogether are visits to the cemetery, new flowers for those who have gone on and moments of silence in memory of men and women who served our country in so many ways, soldiers of war who fought and died in faraway lands, or who came home afterwards and were forgotten.

us-flag-and-soldier-1We often forget those who fell in the line of duty and served on the police force, or on fire departments and the many volunteers who served in the same way.  Our flag is a symbol of freedom and a constant reminder of these United States.  The markers on the graves of the many who served and the badges worn while carrying out their duty of protecting and serving our American soil are also emblems.  We should be thankful for their supreme sacrifice, and we should all be looking for ways we can serve and give back.

Our offices will be closed in remembrance of Memorial Day, and we wish to say a word of thanks to all of those who served and a special thanks also to their families.

copyrightGod Bless America!

Nope, Not Interested.

Recruiters get a bad rap.  Why?  There are those who are only out to get paid.  They push you and try to get you to move, trying to put a square peg in a round hole.  I’m sure that’s why your standard response when you hear the word “recruiter” is “No thanks, I’m not interested.” However, should you be interested?  Yes, let me show you a few reasons why.

It’s no secret that most attorneys, with few exceptions, don’t expect to spend their entire career at one location.  A legal recruiter can give you the temperature of the market.  Is it flooded with talent?  Are firms looking for my skills? Is the grass really greener at that firm? These are questions a good recruiter can answer and provide you with their insight before you make any decisions.

thumbs downRecruiters have the inside track.  A great recruiter will know the things that a job posting can’t tell you.  What personality are they looking for? What are the firm’s unwritten expectations? Why is this position open? What are the firm’s expectations? What does the firm really look at, my education, GPA, etc.?  WHAT’S IN IT FOR ME?  By working with a recruiter we can give you all the pieces of information you would never find yourself.  An excellent recruiter can even give you the “heads up” on the firm’s interview methods, as well as the personalities of the interviewers.  Recruiters can make a firm see that you are more than just a piece of paper and they can get you in the door, where submitting a resume yourself wouldn’t.  By having an advocate as well as the inside track, you will be separated from the pack and given a leg up over the competition.

For those of you who are currently content, perhaps you see how priceless specific representation can be.  Recruiters have contacts that can certainly assist you in your career, and if you are in a position to make hiring decisions, they can bring you the extraordinary top talent that you need.

Are you interested yet?


Forbes Reveals the Top 10 Tips for Dealing with An Overly Demanding Boss

All jobs are demanding at times, and it’s often the boss’s responsibility to get her staff to rise to the occasion–but some bosses go too far by putting excessive pressure on their employees.

Don’t take it personally. A demanding boss is focused on delivering results to his or her boss, not on the negative fallout you may feel that your work is never enough, Taylor says.
“Study how other team members react and you’ll likely see that your boss is consistently an over-achiever or expects others to be.”

Simic agrees. “Realize that an overly demanding boss may have their own overly demanding boss looming over them. Don’t take things personally.”

Help DeskConsider why your boss is being so demanding. Is it just a personality issue, or is there pressure from even higher up to meet certain objectives? “This can make a difference in how you approach the situation,” Friedman says.

Kahn concurs. He says it’s important to “read the room.” If your boss is also working to meet a goal or juggling multiple deadlines, make sure you’re being sensitive to that in your interactions. “Provide high-level updates on what they need to know and avoid chitchat unless they initiate.”

Don’t be a punching bag. “Don’t keep taking lumps with a smile on your face, be a martyr, or take responsibility for things that are out of your control,” Taylor says. “Your boss has invested time in you, so you have leverage in letting him know the ramifications of his work style. You have the needed skills set, are relied upon and know the company culture. If you’re performing well, it’s expensive and time-consuming to replace you. Keep that in mind when you are ready to approach your boss.”

Gently confront the boss. “Approach your boss with a calm, professional, rational style,” Taylor says. “Don’t get caught up in the hysteria and try to keep a sense of humor to simmer any existing tension.” A little levity can go a long way in disarming a tense, demanding boss. And a lot of your success also depends on the delivery and timing of your discussion.

Listen and repeat. Make sure you are always listening carefully, as ideas and directions may come quickly, Kahn suggests. “If you’re unsure about anything, ask clarifying questions. At the end of your meetings, repeat back the deliverables that you are responsible for to make sure you are on the same page.” And you never know: When the boss hears you rattle off your responsibilities, he might realize how unreasonable his expectations really are.

Set mutual expectations and priorities. “When your boss gives you an assignment, review where it sits on the priority list; give an estimate of how long it will take and what, if anything, you need to complete it,” Taylor says. Offer a reality check on how a new assignment affects your other ones and the potential for other missed deadlines. “Come to an agreement before you run off and find yourself in a hodgepodge of unreasonable tasks.”

Stay positive. Your sense of calm and commitment to delivering the Demanding-bossbest results will be appreciated, and help coach your boss in a better direction, Taylor says.

Be a problem-solver, not a problem-maker. If you’re going to miss deadlines, raise your hand early on. Come prepared to present your boss with potential solutions to show that you have the same sense of urgency as they do about projects, Kahn says. “If you encounter obstacles to completing a project, also bring these to your boss with potential solutions. They may not be the right solution, but this type of boss will appreciate your effort to help solve.”

Friedman says if there’s a corporate-level goal your boss is trying to attain, it may make more sense to try to figure out alternate ways of reaching that target. “She may even know that what the company is asking for is unreasonable, and may appreciate the extra help in brainstorming ways to boost productivity. If you have some ideas on ways to improve workflow or encourage the team to ramp up performance, approach your boss with sympathy, and offer your suggestions in a spirit of cooperation. The goal is probably less about getting credit for your ideas than getting a better working environment out of it.”

Use positive reinforcement. Praise your boss when you see the behavior you strive for, like planning ahead together, and ensuring that your goals and deadlines are reasonable and aligned, Taylor suggests. “Say something like, ‘I appreciated that you understood that we’d have to push back the XYZ project by a couple of days to tackle this new initiative.’”

Celebrate successes. Be sure to flag your successes for your boss, Kahn says. “Since they are so focused on reaching goals, they may inadvertently miss some of your achievements. They will appreciate you flagging these since, at the end of the day, your success is also their success.”

Taylor says you can do this by creating regular status reports. “Your manager will better understand your behind-the-scenes work if you detail it out in regular e-mails,” she says. “This will show your boss how productive you are and what it takes. Don’t overdue and risk looking like you’re in over your head. You don’t want your report to run for five pages every other day, or you’ll appear confrontational and passive aggressive. Be factual and concise so your boss can focus and prioritize.”

“Some bosses have been taught that being very demanding is the only way to get results, from prior jobs or the current one,” Taylor concludes. “It might be a management culture. That doesn’t mean you should mimic the style with your own team. Instead, role model the person you want your demanding manager to be by clearly describing workflow and priorities. You’ll do yourself, your boss, and others a big favor.”

Smith, Jacquelyn. “10 Tips For Dealing With An Overly Demanding Boss.” Forbes. Forbes Magazine, 10 July 2013. Web. 15 May 2014. To see more: http://www.forbes.com/sites/jacquelynsmith/2013/07/10/10-tips-for-dealing-with-an-overly-demanding-boss/

Get Your Inch In

Every day when you wake up, you do the routine; perhaps you grab a cup of coffee, go for a jog, or even watch the morning news.  It is very important that we make goal-setting a part of that daily routine.  Without a clear idea of what it is that you want to accomplish, it is very easy for us to get off track.  It’s a goal that changes a routine into a mission.  Having a clear goal gives us a sense of focus and direction which increases our rate of success tremendously.  Goals prevent us from dropping the ball on projects and allow us to be more effective.

I understand that some people dislike setting goals because they feel like they have failed if they do not accomplish them.  However, our Managing Partner, Nancy Grimes, stresses the importance of “getting your inch in.” The idea behind “getting your inch in” is tairline-plane-flight-path-vectorhat: whether you complete the task at hand or not, were you able to inch closer to completing that goal?  If it is a long, tedious project, were you able to accomplish any part of it? If you weren’t able to work on the project at all, were you able to complete other projects that clear your desk so that you can focus more fully on the task?  You will come to find that, whether you were able to work on the to-do or not that day, you did accomplish SOMETHING that makes that task closer to completion.

At the end of the day, it is important to evaluate your goals from that day.  Did you accomplish your goals?  Did you get your inch in?  What can you do tomorrow to ensure that you accomplish your goals?  How can you be more effective?  As working professionals, we must always fight to improve ourselves but without a mission, where do we start? Setting goals will help you turn to-do’s into mission accomplished.